“Shoe Mart” has been a household name for as long as I can remember. I grew up going to SM City for the yearly back-to-school and holiday shopping. Back then, going to SM means shopping for new pairs of shoes. SM after all, was known as “Shoe Mart” that time.
Today, SM Department Store has evolved from being the “Shoe Mart” I’ve come to be familiar with, to a complete department store, up to date with the changing fashion trends. So I was actually surprised to have been invited to the Philippine Fashion Week presentation of SM Department Store.
WOMEN’S SIGNATURE STYLE
The ladies wear collection consisting of Resort, Casual, Work and Evening are clothes that any woman can wear.
Resort Ladies Wear Collection at SM Department Store
RESORT brings the outdoor feel with exotic prints and embellishments that may be worn from the beach to the office
Casual Ladies Wear Collection at SM Department Store
CASUAL is a mix of different pieces from the basic, tailored and printed. One could play around the collections to mix and match them.
Work Ladies Wear Collection at SM Department Store
WORK are clothes to wear from an office meeting to an after-office event and/ or gathering.
Evening Ladies Wear Collection at SM Department Store
The ladies wear collection has something for every lifestyle, whether it be for the outgoing or party-loving; to the laid back and relaxed; or for the corporate and professional women.
What outfit is complete without any accessories? The SM Department Store’s exclusive women’s accessory brand makes its runway debut. What Women Want, are accessory pieces to complement the ladies wear Resort, Casual, Work and Evening collection.
It’s a mix of classic designs that would surely create that sophisticated, stylish look.
There is the Gold Collection inspired by Cleopatra and the Egyptian look. The collection consists of bold bangles, link necklaces, edgy cuffs, stylish clutches, chic bib necklaces, and other fabulous accessories.
These are accessories that would put the little black dresses and plain wardrobe a notch higher from the plain and ordinary.
SM Department Store also launched its exclusive men’s accessories line, MSENSE. A collection of everyday essentials designed for men.
THE PARISIAN COLLECTION
The latest Parisian collection combined the tough, flexible and feminine with the Re-Belle with a Cause and Natural Collection.
Since it’s humble beginnings in 1958, SM Department store has been the household name in shopping for Filipinos. It has earned the loyalty of its customers regardless of age, gender and personal style. The SM Department Store’s Philippine Fashion Week Holiday 2010 Presentation convinced me all the more that indeed, SM’s “got it all”. It was my first time to attend a much celebrated event like the Philippine Fashion Week, and it was such a feel-good experience to have been part of a fashion show from a brand name I’ve come to call a second home. For me SM has now become more than just a “shoe mart” because being a “TECH FATALE”, I know that SM Department Store has a lot more to offer for my ever changing needs and wants, both in fashion and lifestyle.
Blog entry URL: http://www.kumukutitap.com/2010/05/sm-philippine-fashion-week-2010-presentation/
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